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Home Instead

The No.1 franchise, Home Instead specialises in homecare and companionship for older people helping them to continue living in the comfort and familiarity of their own homes for as long as possible. With a rapidly ageing population there are high demands for their services so franchisees can build a successful and profitable business.
It is a management franchise with carefully mapped territories available across the UK. Franchisees can develop, drive and steer their business, with many now operating £1 million turnover offices.

Investment amount: £90,000 - £110,000

Investment Amount:
£50,001 - £100,000
£100,001 - £250,000
Industry Sector(s):
Care Franchises, Management Franchises, Women In Franchising

Home Instead – the UK’s No.1 franchise

Home Instead is the UK’s No. 1 franchise company with a management-led business model that is proven to deliver outstanding care and outstanding results for their franchisees.

Home Instead specialise in the care of older people and this gives their franchisees a clear focus. Their unique home care service, which is companionship-based, allows their clients to remain living independently in their own homes, where they feel most comfortable.

Previous experience in the care sector is not required as you will have a team of care professionals managing and delivering the care. Franchisees have the benefit of a highly experienced and supportive national office team that sets the standard and puts systems and processes in place.

The Home Instead mission is ‘To be the UK’s most admired care company through changing the face of ageing’.

A caring success story

Home Instead franchise has over 235+ franchise territories operating in the UK and globally over 1,200 across 14 countries.

To be successful in the Home Instead network, you need to share the ethos and believe in the vision of ‘changing the face of ageing’. The business model will place you and your team at the heart of the community you serve as thought leaders and employers of choice – to achieve this you will need strong networking and people skills.

You will also demonstrate strong business acumen and an entrepreneurial spirit that motivates you to support your team and develop a successful and profitable business.

Home Instead Senior Care heart

Join the franchise that makes lives better

Home Instead offers a care service which is unique in the sector and are proud that their franchise teams are improving the lives of their clients and bringing peace of mind to their families every day.

With an ageing population there are high levels of demand for this service and franchisees enjoy huge growth opportunities.

Home Instead is a widely recognised brand in a rapidly growing market and is acknowledged as the number one franchise in the care sector.

An ‘outstanding’ reputation

Home Instead has over 65 ‘Outstanding’ ratings from inspections by the Care Quality Commission (CQC) for the care they provide, more than any other home care provider.

Home Instead has many accolades including what is considered to be the pinnacle in franchising, the bfa HSBC GOLD’ Franchisor of the Year award 2020.

They are also proud to have been named the No. 1 UK franchise company for 2021, in the Elite Franchise Top 100, this is the third time they have topped the ranking. It is also the No.1 most recommended group in the 2020 awards.

Home Instead is the only care company to have been awarded the Queen’s Award for Enterprise in the Innovation category. This was in recognition of the relationship-led approach the company adopts and their focus on quality and companionship.

They have consistently achieved five star rating in the Workbuzz annual Franchisee Satisfaction survey. The 5 Star rating demonstrates that franchisees are highly satisfied with their business model, the support they receive and are truly engaged with the Home Instead ethos and all it stands for.

Home Instead Awards

There are territories currently available throughout the UK and a small number of resale opportunities

If this sounds like the franchise opportunity for you, please just get in touch – we would love to speak to you and help you on the path to setting up your own home care business.

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Fiona Harrall: Owner of Home Instead St. Albans

Fiona Harrall started her Home Instead franchise in March 2010. She is married with 2 children and her previous career was as a Chartered Surveyor. She came to a stage in her life when she really didn’t enjoy the pressure and the long hours, she wanted a new way of life. Running a franchise business seemed the perfect opportunity, particularly in the care sector which is notoriously difficult to set up from scratch due to legislation, etc. Fiona wanted the back up and the continued support which a Home Instead franchise provides.

Fiona explains why: 

case study home instead senior care fiona

We had been touched by relatives who needed care services due to dementia, at that time my husband’s Aunt and Uncle would have loved to stay at home with support, but they were only offered residential care and sadly ended up in separate care homes. As no other options for care was then available in my area, I wanted to change things, I wanted to make sure that I could give back to my community and provide fantastic care as it should be, allowing older people with help, to remain in their own homes.

It appears that this is exactly what people are looking for, the majority of new clients come from recommendations from existing clients or care professionals who see the standard of care we provide.

From the end of Yr 1 to Yr 2 we have seen our turnover increase by 550% and in Yr 3 by 71%. We have expanded our original premises from one small office to four offices which has allowed us to increase our team and to add additional training and meeting rooms.

Due to our phenomenal growth my husband has now joined me in the business giving up his job in the City. We are not only passionate about the care we provide, but about the caregivers and office team who provide the care. We doubled our team in 2012 and we are looking to recruit over 100 people in 2013.

We are proud to say that in 2012 our Registered Care Manager won the Great British Care Awards, Registered Care Manager and Hertfordshire Care Providers Association Registered Care Manager award.

I have also encouraged four of my friends to become franchisees with Home Instead, I have enjoyed it so much and found it so rewarding on so many levels, and I haven’t even expanded yet into the Southern part of my territory , all part of this year’s business plan.

Andrew Senew: Owner of Home Instead Edinburgh

What is your background and why did you decide to go into franchising?

I am a qualified accountant and prior to joining Home Instead I worked in the finance sector in project management and latterly ran my own business. I was initially attracted to franchise as I really liked the idea of an established business model and the economies of scale which an international network such as Home Instead can bring.

Why did you choose Senior Care?

In my research before setting up the business, I looked at a number of different sectors and care really stood out because it is something I feel is so important.  I feel immense pride in helping older people receive the quality services they need, as so often, much of the existing care provision is not always meeting these needs. Added to this the care sector is a growing market as our population is ageing, so there will be lots of opportunities to develop the busines.

home instead senior care case study

What was it that helped you decide on Home Instead?

As soon as I met the national office team I was impressed, their professionalism and friendly attitude set them apart.

They have an established network of offices which I was invited to contact to get an impression of what it is like, without exception they all genuinely care from national office to each individual office.

How has it been running your own franchise?

Without doubt it has been fantastic, it is hard work but you have a really good balance of national office supporting us and letting us find our way.  


As a franchise we don’t  feel alone but you still learn plenty of lessons and things we may do differently in the future, but that’s life!! The system is different in Scotland to the rest of the UK so we need to ensure that we clearly explain just where and how our services fit in.

What does the future hold?

We are getting more brand recognition with a growing reputation for providing a high quality service to our clients. We have more and more people asking for our services and more and more caregivers wanting to work with us, which all bodes well for the future.  Of course our success will mean that hopefully we can soon enjoy a holiday in the sun!

Anitra Camargo: Owner of Home Instead Windsor & Runnymede

Illness Changed My Life for the Better

When high flying business woman and mother of two, Anitra Camargo was diagnosed with secondary cancer in 2010, naturally she was devastated. However, just over a year later in 2011, she opened a new Home Instead franchise business based in Egham, covering the area of Windsor and Runnymede.

Since then life has been a whirlwind of treatment (all successful thank goodness) and she had to make major changes to ensure that she could live the life she wanted, now and in the future.

She says that it was her experience that led her to meet some amazing people who have changed her life for the better and who inspired her to want to give back. Setting up her own franchise business has been part of a truly life changing period of her life. 

Home Instead Senior Care Case Study

Anitra is the owner of Home Instead which provides at-home care services for older people so they can remain living in their own homes.

She previously worked for a London software company which relocated her to New York to take on the demanding role of Vice President.  She was in New York during 9/11, which motivated her to move back home to the UK, only to be in London during the 7/7 attacks here.

She explains: ‘Even back in the UK life was hectic, I was travelling twice a week looking after accounts in Europe. When I first suspected I was ill, I dismissed it as a low priority because I was too busy.  Looking back, I suppose you think it’s not going to happen to you.

‘Having experienced the treatment and care that I had been given, I was and still am totally in awe of the fantastic nurses and carers that looked after me.  The work that they do for others totally inspired me to live a new life and dedicate myself to helping others.

Through my Home Instead franchise venture I have been able to use my knowledge and business experience to do what really matters in life, which is ensuring good quality care is available for people when they need it, whilst building a really successful franchise business.’

Home Instead provides a service tailored to the needs of individual clients and ranges from companionship, personal care and home help.

Anitra continues: ‘You do see a lot of bad press about the care sector and my family has had personal experience of care services that are very poor. I knew that I wanted to change this and when I discovered Home Instead, I could see that their vision and my personal vision matched, this was how care should be delivered.

For Home Instead to be a franchise was perfect as it enabled me to be up and running relatively quickly. I knew I would receive a great deal of support which is on-going and reassuring and of course it is a tried and tested business model that works!’

Away from the office Anitra is a keen theatre goer, her favourite being Shakespeare. She also enjoys walking and keeping fit.

Luke Norbury: Ownder of Home Instead York

6.00am I am woken up by at least 1 of my 3 children. If I'm lucky they'll entertain themselves for half an hour or so while I grab a few extra minutes of precious sleep! The last job before leaving home is to go with my daughter to feed our 6 chickens - Penny, Lavender, Violet, Didi, Rocket and Eggy (I had no choice in the names).

Home instead senior care case study

8.00am We set off for school and nursery. I drop my 6 year old and 4 year old at school for around 8.20am and then my 18 month old daughter at nursery for 8.45am.

9.00am My office is just around the corner from the nursery so I arrive in time for our 9am morning meeting when we gather to discuss any matters that have developed in the last 24 hours.

With a rapidly ageing population ours is a fast-moving business.

Because we offer a quality, person centred service, our new clients often have urgent and complex needs requiring large care packages and it is essential that I manage our staffing levels and scheduling of care so that we keep pace with demand.

9.45am Once I have checked for any urgent emails I will usually leave the office and go out to meet clients and potential referrers of clients.

Our business is driven by relationships and the nature of our service means that it is vital to take a personal interest in clients and employees alike.

In fact, that is one of the primary reasons I left the banking and finance sector to set up a Home Instead franchise.


11.00am We are part of an international franchise family and, as such, have access to many resources that really differentiate our service offering. Home Instead is currently launching a new dementia training programme which is being rolled out nationally.

In York we are taking part in the initiative which sees our caregivers receive specialist training which is City & Guilds accredited and allows them to manage our many clients with dementia. This morning I am meeting with our care manager to discuss how the training is going and discuss which of our caregivers will be taking part in phase two.

12.30pm On the way back to the office I will grab some lunch. If we are running an in-house training session I'll grab some doughnuts for the new recruits and then spend half an hour chatting to them. I aim to establish an open communication with employees from the outset.

Caregivers can sometimes find the work quite lonely. Knowing they can talk to any of my team about uncertainties or just to share is an important part of the organisational culture here.

1.30pm I meet up with my care manager at least once a week and we talk in more detail about any of the issues raised in the morning meeting. We run a very comprehensive programme of quality assurance and I review client feedback from the last week. 

2.30pm I make an effort for around 90 minutes each day to commit some time to planning and developing the business. I will schedule a call with my Business Planning Manager from national office, Nathan Sherwood, once a week, to discuss KPIs and review the forward plan. We also discuss revenue levels and how we will attract and retain the best people. It's the old adage of working "on" the business rather than always "in" the business.

4.00pm I spend the latter part of the day responding to emails and messages that have arrived over the course of the day. We operate a "sundown policy" in our office (a Walmart invention) which means that all calls and emails need to be returned before the end of the day - even if it is just to acknowledge the communication.

Whenever I am making decisions about how we treat staff and customers I apply the principle of "would I want it this way". Unanswered emails or replies that arrive 10 days later are one of my pet hates, so I do my best to stick to the sundown policy.

5.00pm If we don't have a team meeting or a social event for our caregivers I'll aim to be home by 6pm to spend some time with the children before bath and bedtime. By this time I'm ready for bed, but my wife and I like to cook dinner together and share a bottle of wine while watching a movie. 

Mark Darnell: Owner of Home Instead East Northants

Mark Darnell, who co-owns the Home Instead franchise in East Northants has shown both Ray Warburton and Gail Devereux-Batchelor "the way to care" by introducing them to a Home Instead Senior Care franchise.

Having known Gail in his previous career with Dr. Martens Footwear Group, and having signed superstar footballer Ray Warburton for Rushden and Diamonds, Mark is thrilled that both of his friends now own neighbouring franchise territories of the at-home care company, Home Instead.

Having worked as a main Board Director at Dr. Martens for several years, Mark effectively hired Gail Devereux-Batchelor as the Director of the ladies shoes division of the company. Mark takes up the story, "I had a great working relationship with Gail, and as we had children of a similar age we soon grew to be good friends.

When I started Home Instead in East Northants, I had kept in contact with Gail and naturally told her all about my new business endeavour and the high-quality care I was proud to be able to deliver. Gail was very keen on hearing more about Home Instead, and I found out why, when she opened the Market Harborough office of the company!" 

Home instead senior care

Dr. Martens sponsored Rushden and Diamonds and Mark eventually made the transition to become MD of the Club. Mark played a pivotal role negotiating with both club and player when the decision was taken to sign local football star, Ray Warburton from Northampton Town.

Although the pair had not kept in particularly close contact since leaving the club, when Ray was deciding upon his next business move and learnt that Mark owned a local at-home care company, he was quick to call him up and find out more as he had previously researched the business prior to Mark's involvement.

Mark said, "Ray and I had a great chat and I obviously told him how rewarding I find it, being able to provide such a high quality of at-home care for older people and run a lucrative business.

Ray, like Gail was keen to learn more and I hope that knowing someone who had been there before did help him to make the decision to start building the Northampton office of Home Instead."

Mark continues, "I am thrilled to think that I have played a part in two of my friends discovering and launching their own local offices of Home Instead. The ethos of the company is all about changing the face of ageing and making a real difference to the lives of older people, and if I can help to spread this high-quality service then I feel that that is a job well done!"

He concludes: "The three of us meet up fairly regularly at local owner's meetings and it is great to be able to work with them both again. It is great to have friends in a similar situation too as we can also compare notes on what is going on in our own local area and obviously help each other out along the way."

Home Instead is a management franchise with territories available across the UK. Each Home Instead franchise owner operates within an exclusive geographic territory which allows them to create a large business, generating considerable revenues.

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Home Instead Resales

In the UK there are over 224 franchise offices with the number growing at a considerable rate, as people are recognising the need for a high quality, reliable care service in the UK to accommodate the increasing elderly population.

Home Instead was set up in the UK in 2005 and is a proven success and, with the support of the UK National Office, you can develop a successful and profitable business whilst giving something back to your local community.

Selling a business is part of the natural life cycle of any business and resales can make a great franchise opportunity. For many people who would rather not start a franchise from scratch, an established franchise makes the perfect choice. As well as the traditional benefits of franchising, a resale will have an existing client base, established brand in their territory and revenue from day one.

You do not need care sector experience to run a Home Instead franchise, but you will need business acumen, great people skills and ambitions of owning a highly successful business of your own. A qualified team of staff will be assisting you to oversee the care operations as well as recruit, train and help with retention of your CAREGivers.

Home Instead's outstanding support, development and incentive initiatives will help you, not only to make a difference to the lives of older people in their own homes, but to run a highly successful, rewarding and profitable franchise operation.

Home Instead has a continuously evolving programme of training and development for franchisees and their employees, which plays a key role in their market differentiation.

Home Instead Resale Opportunities

South West

£1,195,000 + £20,500 Franchise Fee
For sale due to retirement. This home care franchise has seen exceptional growth of 20-34% in recent years and there is further growth to be achieved.
Turnover for 2020 in the region of £1,500,000


£860,000 + £20,500 Franchise Fee
At the heart of this business, is an outstanding team with a commitment to care that is an essential part of its culture and ethos. Now available due to retirement the business owner.
Turnover for 2020 £926,027

West Midlands

£650,000 + £20,500 Franchise fee
Due to the current owner retiring from the business, an opportunity has arisen for a caring entrepreneur to continue the success of this franchise territory.
Turnover for 2020 £981,000

South East

£597,500 + Franchise Fee £20,500
This is an established and profitable franchise where there is still scope for further growth and development which has become available due to the owner's retirement.
Turnover for 2020 will be in the region of £801,493

North East

£480,000 + Franchise Fee £20,500
This franchise business has an established, enthusiastic and caring team in place. There is huge scope to further develop the business which is in an affluent territory.
TTurnover year ending 2021 £830,000

South West

Guide price £1.395m + £20,500 Franchise fee
Very much at the heart of their local community, this outstanding franchise business is highly successful. The dedicated and supportive team are keen to build on this success. Only available due to retirement.
Turnover for year ending 2021 £1.6m

North West

Guide price £1.175m + £20,500 Franchise fee
For many years this Outstanding franchise business has been dedicated to ensuring their local ageing communities have been receiving the very best home care services. Only available to a caring entrepreneur due to retirement of the current owner.
Turnover for year ending 2021 £1.65m

South West

Guide price £850,000 + £20,500 Franchise fee
This is an Outstanding home care business with an experienced and established team, much admired and valued in their local community. Tremendous scope to further grow the business.
Predicted revenue for year ending 2021 £1.25m

South East

Guide price £815,000 + £20,500 Franchise fee
This highly successful home care franchise is based in an exceptional territory with a high level of demand for good quality care for their older community. For sale due to retirement.
Turnover for year ending 2021 £1.3m

South West

Guide price £197,000 + £20,500 Franchise fee
This is a relatively new territory where circumstances have changed for the current owner. This home care franchise provides a great opportunity for a caring individual or couple to own a business which is now up and running.
Projected revenue year ending 2022 over £760,000

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