Growing Your Own Business Workshops

Friday 17 February 2017

11:15 - 12:00 | Building the right team for business success

Speaker: Dave Dougan

• How to build a great team
• The importance of diversity
• How to keep your team motivated
• Managing customer expectations as your business grows  

12:30 - 13:15 | Connecting with your customers to boost sales

Speaker: Andy Brown

• What is PR? Using communications to achieve your business aims
• Identifying what to say and how to say it to build strong relationships 
• How does PR work? 
• How can a PR agency help? 

15:00 - 15:45 | The truth about SEO & Digital Marketing

Speaker: David Harris

• Discover what SEO is and why you need it 
• How to choose killer keywords 
• On- and off-page optimisation tips and tricks 
• How to rock at local search 

Saturday 18 February 2017

11:30 - 12:15 | How to use social media to build business

Speaker: David Glenwright

• The differences between the major social networks and their audiences 
• Using images to enhance the quality of content and maximise engagement
• Finding and participating in conversations to generate business 
• Tools and techniques to help manage your time effectively 

12:30 - 13:15 | Marketing masterclass - how to generate more sales

Speaker: Adrian Marks

• Master online lead generation 
• Position your business for maximum results 
• Triple your enquiries using four simple steps 
• Maximise social and digital marketing

13:30 - 14:15 | Raising finance through crowdfunding 

Speaker: Atuksha Poonwassie and Davin Poonwassie 

• An introduction to crowdfunding 
• How crowdfunding works 
• What investors and borrowers are looking for 
• The three key points when considering crowdfunding 

14:30 - 15:15 | The business SatNav: your route to success

Speaker: Chris Roberts

• What is a business SatNav? 
• How will it help you be successful? 
• The difference between profit and cash 
• How much working capital will you need for your business journey?