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Growing your own business workshops at the british & international franchise exhibition

Friday 11 March

11.30 - 12.00 | 10 ways to generate free publicity

• Learn how to generate thousands of pounds worth of free publicity for your business
• What journalists need to write a story about you and your business that will reach thousands of your potential customers
• The basics of social media for businesses
• Raising your profile through awards and events

• An introduction to crowdfunding
• How crowdfunding works
• What investors and borrowers are looking for
• 3 key points when considering crowdfunding

Simon Krystman, CrowdPatch


13:45 - 14:15 | SEO for beginners

• What is SEO and why do you need it
• How to choose killer keywords
• On and off page optimisation tips and tricks
• How to rock at local search
• and much more

David Harris, One2Create


15.00 - 15.30 | How to stand out from your competitors online

• Making your website kick-ass
• Inbound and outbound marketing essentials
• Real-time social media
• Becoming a king of content
• And much more

David Harris, One2Create

Saturday 12 March

11.30 - 12.00 | 10 top tips for amazing creative marketing on a shoestring

• Why you should be marketing your business not just running ads
• How to ensure that your message lands on fertile ground
• Low cost marketing ideas you can immediately employ to boost your sales
• The secret to free viral marketing for life

Ola Agbaimoni, Eelan Media


12.30 - 13.00 | How to use social media to build a business

• The importance of strategy and setting long term objectives for your business
• How community management can create meaningful connectionswuth current customers and potential consumers
• How to create great social content that truly engage your target audience

Callum McCahon and Abbey Mills, Born Social


13.30 - 14.00 | How to take your business growth to the next level

• The 3 biggest mistakes small businesses make and how to overcome them all
• The only strategy to for guaranteed business growth
• The three pillars that underpin your business' success
• The secret to turning your business into a wealth generator

Ola Agbaimoni, Eelan Media


14.30 - 15.00 | Get motivated and boost your sales with social media

• What is social media and why small businesses should be using it
• Steps to building an effective online presence using social media
• Choosing the right social media platform for your business
• What makes digital content create buyers

Ola Agbaimoni, Eelan Media

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